Engineering insights, product thinking, and lessons from building software that matters.https://izzy.agency/en-ushttps://izzy.agency/en/blog/searchable-operating-memory-company/https://izzy.agency/en/blog/searchable-operating-memory-company/A practical architecture for searchable company knowledge across Drive, Notion, Slack, GitHub and Linear - with authority, permissions and freshness.Sun, 16 Aug 2026 00:00:00 GMThttps://izzy.agency/en/blog/why-ai-search-engines-cite-different-sources/https://izzy.agency/en/blog/why-ai-search-engines-cite-different-sources/Why do AI search engines cite different sources? Compare ChatGPT, Perplexity and Google, map each evidence gap and measure brand visibility responsibly.Thu, 13 Aug 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-shopping-assistant-ecommerce-site/https://izzy.agency/en/blog/ai-shopping-assistant-ecommerce-site/Learn when an on-site AI shopping assistant can improve product discovery, what it needs and how to test one without replacing search.Wed, 12 Aug 2026 00:00:00 GMThttps://izzy.agency/en/blog/ecommerce-website-not-converting/https://izzy.agency/en/blog/ecommerce-website-not-converting/Trace ecommerce conversion leaks from product data and discovery through checkout, fulfilment and analytics before adding more traffic or tools.Tue, 11 Aug 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-share-link-privacy/https://izzy.agency/en/blog/ai-share-link-privacy/Claude, ChatGPT or another AI assistant: learn what a shared link can expose and how to control access, publication, revocation and incidents.Mon, 10 Aug 2026 00:00:00 GMThttps://izzy.agency/en/blog/meeting-notes-to-actions-n8n/https://izzy.agency/en/blog/meeting-notes-to-actions-n8n/Turn Google Meet notes into approved, owned tasks with n8n, Notion and Linear - without duplicate tickets, invented owners or hidden workflow failures.Sun, 09 Aug 2026 00:00:00 GMThttps://izzy.agency/en/blog/google-ads-vs-meta-ads-small-business/https://izzy.agency/en/blog/google-ads-vs-meta-ads-small-business/Google Ads or Meta Ads? Check your offer, margins, landing page, measurement and follow-up before buying more traffic for your small business.Mon, 03 Aug 2026 00:00:00 GMThttps://izzy.agency/en/blog/crm-outreach-consent-automation/https://izzy.agency/en/blog/crm-outreach-consent-automation/Review CRM permissions, message purpose, suppression, vendors and email tracking before automating sales outreach across EU markets.Fri, 31 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/prototype-to-commercial-product/https://izzy.agency/en/blog/prototype-to-commercial-product/A practical route from working prototype to paid proof, usable onboarding and a product your business can operate - without building every feature first.Fri, 31 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-prototype-conversion-readiness/https://izzy.agency/en/blog/ai-prototype-conversion-readiness/Before launching an AI-generated website or app, check whether customers can understand it, trust it, complete key actions and receive a reliable response.Thu, 30 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-built-product-codebase-handoff/https://izzy.agency/en/blog/ai-built-product-codebase-handoff/Assess whether another team can operate an AI-built product, identify bounded hardening needs and make a defensible handoff decision.Wed, 29 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/do-you-need-an-aeo-tool/https://izzy.agency/en/blog/do-you-need-an-aeo-tool/Learn what you can measure for free, what paid AI-visibility tools add and which evidence to request before your business subscribes.Tue, 28 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-overviews-france-seo-traffic-enquiries/https://izzy.agency/en/blog/ai-overviews-france-seo-traffic-enquiries/AI Overviews is rolling out in France. Learn how to measure its impact on Google visibility, SEO traffic and qualified enquiries.Mon, 27 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/onboarding-activation/https://izzy.agency/en/blog/onboarding-activation/Users sign up but never activate? Define activation as real value, validate events and cohorts, find the first break in the journey, then fix the smallest part.Thu, 23 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/slow-fragile-site/https://izzy.agency/en/blog/slow-fragile-site/Separate speed, reliability and measurement before you rebuild a slow website: field vs lab evidence, the first bottleneck, releases and tested recovery.Wed, 22 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-coding-agents-production-context/https://izzy.agency/en/blog/ai-coding-agents-production-context/Learn how to give AI coding agents useful production context through snapshots, replicas and controlled retrieval - without broad production access.Tue, 21 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/website-traffic-drop/https://izzy.agency/en/blog/website-traffic-drop/Confirm the loss, locate the break and separate measurement, visibility and demand causes before you buy more marketing to fix a traffic drop.Tue, 21 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-agent-permissions-access-control/https://izzy.agency/en/blog/ai-agent-permissions-access-control/Learn how to inventory, scope, review and revoke AI agent permissions with an access register built for real business systems.Mon, 20 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/track-ai-traffic-ga4/https://izzy.agency/en/blog/track-ai-traffic-ga4/Track ChatGPT, Perplexity and other AI referrals in GA4 with a custom channel group - and report clearly what your analytics still cannot see.Mon, 20 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/geo-ai-visibility-company-ownership/https://izzy.agency/en/blog/geo-ai-visibility-company-ownership/SEO, brand, product or PR: learn how to assign responsibility for AI visibility without creating another organisational silo.Sun, 19 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-visibility-citations-earned-media/https://izzy.agency/en/blog/ai-visibility-citations-earned-media/Paid placements are growing in AI search. Learn how to build and measure earned AI visibility before increasing your media budget.Sat, 18 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/llms-txt-webmcp-website-ai-agents/https://izzy.agency/en/blog/llms-txt-webmcp-website-ai-agents/An llms.txt file does not make a website usable by an AI agent. Learn what to check and where transactional sites should invest.Thu, 16 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-agent-security-product-controls/https://izzy.agency/en/blog/ai-agent-security-product-controls/When AI agents can call tools, change data or trigger transactions, security becomes a product-design decision. Use a capability contract to control risk.Wed, 15 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/website-migration-protect-google-visibility/https://izzy.agency/en/blog/website-migration-protect-google-visibility/Protect search visibility during a website migration with an URL inventory, redirect proof, launch controls and evidence-based incident response.Wed, 15 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-pilot-to-production-governance-checklist/https://izzy.agency/en/blog/ai-pilot-to-production-governance-checklist/Move one AI use from demo to controlled production with six decisions, a ten-question gate and clear controls for operations, content and code.Tue, 14 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/migration-rescue/https://izzy.agency/en/blog/migration-rescue/Rescue, refactor, replatform or selective rebuild? How to decide before a website migration - using evidence, essential journeys, tests and a safe way back.Tue, 14 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/small-team-content-workflow/https://izzy.agency/en/blog/small-team-content-workflow/A practical weekly content workflow for small teams - from buyer question and evidence to distribution, follow-up and measurable learning.Mon, 13 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/website-visitors-no-enquiries/https://izzy.agency/en/blog/website-visitors-no-enquiries/Your website gets visitors but few calls or messages? Check the audience, offer, contact path and follow-up before spending more on advertising.Mon, 13 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/ai-agents-replacing-saas-shift/https://izzy.agency/en/blog/ai-agents-replacing-saas-shift/The billion-dollar shift: AI agents are absorbing SaaS functions, collapsing the cost of enterprise software, and remaking how work gets done.Sat, 11 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/openai-gpt-5-6-flagship-model-launch/https://izzy.agency/en/blog/openai-gpt-5-6-flagship-model-launch/OpenAI launches GPT-5.6 - a family of models that trades raw scale for precision, delivering better results at lower cost across coding, knowledge work, and reasoning.Sat, 11 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/geo-generative-engine-optimization/https://izzy.agency/en/blog/geo-generative-engine-optimization/SEO got a sibling. GEO (Generative Engine Optimization) is how you get cited by AI search engines. Here's the playbook we used to get a hospital to Top 3 citations.Mon, 06 Jul 2026 00:00:00 GMThttps://izzy.agency/en/blog/why-competitors-use-ai-agents/https://izzy.agency/en/blog/why-competitors-use-ai-agents/The companies that move first on AI agents will own the next decade. Here is what they know that you do not.Mon, 29 Jun 2026 00:00:00 GMThttps://izzy.agency/en/blog/platform-engineering-2026/https://izzy.agency/en/blog/platform-engineering-2026/Platform engineering is the fastest-growing discipline in software. Here's why abstracting infrastructure away from developers makes your team ship 3x faster.Mon, 22 Jun 2026 00:00:00 GMThttps://izzy.agency/en/blog/true-cost-of-technical-debt/https://izzy.agency/en/blog/true-cost-of-technical-debt/Technical debt compounds like interest. Here's the decision framework we use after rescuing 15+ codebases - when to refactor, when to rewrite, and when to leave it alone.Mon, 15 Jun 2026 00:00:00 GMThttps://izzy.agency/en/blog/what-software-engagement-costs/https://izzy.agency/en/blog/what-software-engagement-costs/A transparent breakdown of what you actually get when you hire a software studio. Phases, deliverables, timelines, and why fixed quotes beat hourly billing.Mon, 08 Jun 2026 00:00:00 GMThttps://izzy.agency/en/blog/smart-contracts-in-production/https://izzy.agency/en/blog/smart-contracts-in-production/What separates a testnet deploy from a mainnet-proven protocol. Gas optimization, security audits, upgradability patterns, and lessons from real deployments.Mon, 01 Jun 2026 00:00:00 GMThttps://izzy.agency/en/blog/brand-identity-roi-technical-founders/https://izzy.agency/en/blog/brand-identity-roi-technical-founders/Technical founders underinvest in brand. Here's why positioning, visual identity, and messaging compound into the highest-ROI investment you'll make.Mon, 25 May 2026 00:00:00 GMT